Perhaps you remember Sandra Bullock in a movie called The Net, back in 1995? No one believed that the technological age would make it possible to do everything from the comfort of your home, even then. But now, you don’t even have to leave your living room to write your congressman, boycott a company or sign a petition. Everyone with a computer and internet access can protest and even set off some serious fire storms just by posting on social media sites, like Facebook, Twitter, et al.
In the past year alone, we have seen civil unrest around the world, initiated and largely marketed in the social media. The movement, as it has become, is so powerful that today Time Magazine named “The Protestor” as their Person of the Year 2011. The truth is, without social media, and the interconnectedness it affords us, none of us might have ever have known what uprisings, along with atrocities, were occurring all over the world. The television media picked up on the movement only after it became apparent that it was a force in the social media; a serious shift from prior times.
You can ban a video on Youtube if you feel it is offensive or politically incorrect. That, in and of itself, is a form of protest. People are using their ability to connect with others via the internet to build momentum for causes and issues that they deem most important.
Occupy Wall Street (perhaps more commonly known as its hash tag #OWS) is rooted all over the United States largely due to point and click protesting. Even the major banks cannot deny the power of point and click protest having had to rescind plans to increase fees after many of their customers withdrew all of their money and transferred it to community banks and credit unions in protest. For weeks, Bank of America was inundated with emails, calls and petitions against their proposed monthly debit card fees. One woman, Molly Katchopole, began a petition on Change.org and within a short time, over 300,000 people had signed, emailed instantly sent their complaint to BOA top-brass, effectively having them withdraw the fee (with other banks quickly following suit).
There are several places on the world wide web that give step-by-step instructions on how to initiate and successfully mount a protest campaign. One such site www.theonlineactivist.org, will give you a look into what works, and what has not been so successful in other protests.
Let’s face it. We live in a time where almost everyone is dissatisfied about one thing or another. In 2011, we have the forum and the following to successful change whatever we will with the click of a mouse. It is about knowing what your rights are, knowing how to assert yourself legally and having the gumption to get up and do it. You don’t even have to work hard, just smart.
: Kyle Quandel